BWM & Simplot – The making of a Birdseye TVC
PURPOSE: Simplot make frozen food. BWM make commercials. Both spend lots of money to sell them to the public. This film was made to connect staff of Simplot and their ad agency BWM, to the purpose and effort that has gone into creating the latest Birdseye advertising campaign.
COMMUNITY: 10,000 Simplot employees. A few hundred BWM employees.
BRIEF: capture the ‘making of’ the television commercial and share it a story that engages and aligns staff with its purpose.
STORY: We captured the story from the team responsible for the commercial. This boosts their profile. We brought the animation process together by moving between live action, animatics and animation.
DELIVERY: Intranet. Email. Internal screenings.
BWM & Telstra – Behind-the-scenes on ‘Hear’ TVC
Behind-the-scenes on the set of Telstra’s new TVC, directed by Gregor Jordan. This clip captures the essence of their commercial, extending their investment as an online viral clip.
PURPOSE: Capture the story behind the latest Telstra TVC so as to extend the investment internally and online.
COMMUNITY: Telstra & BWM employees. General public.
BRIEF: capture the essence of the TVC shoot.
STORY: We focused on one scene that represented the essence of the TVC and made you feel good, increasing the likelihood of it being forwarded virally.
DELIVERY: Intranet. Email.