Vodafone – Wallabies Golden Moments
Vodafone have an established sponsorship relationship with Australian Rugby and the Wallabies in particular. To promote the 2008 Bledisloe Cup series they launched a campaign encouraging fans to recreate one of three Golden Wallabies Moments, engaging them as active participants & promoters of the brand. Our brief was to create a viral video campaign that raised awareness of the campaign and inspired fans to participate.
Vodafone – MTV
In 2009 Vodafone invested in the MTV Music Awards as the naming rights sponsor. Their PR team created an event that took the music to the people and communicated the key message that “Music makes moments amazing!” Our brief was to design and execute a digital content strategy that maximized the reach and impact of the event coverage beyond traditional media.