Primped.com Viral Campaign
PURPOSE: Independent Digital Media were launching a new website called PRIMPED ‘the go-to for how-to in beauty’ (www.primped.com.au).
COMMUNITY: the sisterhood – women 25-40 with disposable income.
BRIEF: create viral videos that create a buzz about the new website.
STORY: we created 3 scripted scenes that explored the idea ‘If Guys Were Girls’.
DELIVERY: YouTube, seeding into dozens of web video channels, email.
RESULTS: 200,000 views on YouTube. #1 Most Watched Comedy Clip in Australia, in week of Release.