NineMSN & NAKED Communications
PURPOSE: NineMSN were launching an entertainment news site called The Fix into a crowded marketplace.
COMMUNITY: people who love getting the most current celebrity gossip online.
BRIEF: NAKED Communications created consumer-generated campaign around the theory of Celebrity Worship Syndrome. We were engaged as Content Partner to deliver viral promos, PR amplification, direct web, cinema, editorial & tropfest commercials.
STORY: We worked with the best of the consumer-generated entrants to share their obsession in more powerful and compelling ways (see film below). We also worked closely with Naked to leverage the PR opportunity around David Beckhams visit to Sydney (see film above). We our many cameras and staged-fans we created a buzz right through the Australian media.
DELIVERY: Campaign microsite, NineMSN, editorial broadcast TV, cinema advertising, film festivals.
RESULTS: We connected to 300,000 unique viewers in 30 Days. We delivered 80 pieces of content in 48 days.