Inspired Minds
PURPOSE: Inspired Minds was an online community to which people subscribed for a monthly dose of inspirational material.
COMMUNITY: People seeking meaning and inspiration in their lives, who enjoy the self-help genre and want to share these ideas in a supportive environment.
BRIEF: Create online video commercials that introduce the concept to potential members and created a sense of the community to which they would belong.
STORY: The concept was challenging to communicate so we started with the ‘context-creator’ animation (above) which explained the ideas and purpose at the heart of the community. We then made a short documentary about the founders and early members of the community. We also produced monthly interviews and videos to supplement the core text.
DELIVERY: Website. YouTube. DVD.
RESULTS: The client cried when he saw the films. Good tears. We were able to express what was in his heart. We went on to create a piece of content each month that was distributed to members.