ideas, thoughts & stories...

100 Years in 60 seconds

January 31, 2012


Commonwealth Bank Centenary TVC (behind-the-scenes)

Late last year Siberg was sent along to document the recording of CBA’s landmark television commercial to commemorate their 100th year.

It was spectacular to say the least. We’re incredibly proud of the result. In many shots we think it’s difficult to tell the difference between the TVC and the behind-the-scenes footage.

Happy New Year

November 30, 2011

We are the Light

Siberg just completed this music video for the City of Sydney’s 2011 New Years Eve Anthem.

Camera: Matt Shapira, Simon Morehead, Troy Annett, Simon Dikkenberg
Editor: Troy Annett
Agency: Imagination



Siberg was recently commissioned to create this great little film about the Australian World Orchestra. The film accompanies a written article in the iPad mag Australia Unlimited. A very slick publication – well worth a look.


SIBERG LOVE launches

November 19, 2011


SIBERG LOVE – TRUE LOVE STORIES

We’re excited to announce the launch of a new part of our video storytelling business.

The concept came from a gorgeous video we put together for our friends Mike & Kate Hill. The film was made shortly before their wedding and sent out to wedding guests all around the world to get them excited and aligned with the spirit of the upcoming wedding.

When we saw the result we knew we were onto something special. A simple, elegant formula for capturing and sharing the stories of love at the heart of relationships. The essence of love that fuels weddings, anniversaries, and newborn babies.

love@siberg.net

The Beer is on us

November 3, 2011

Siberg recently had the delightful experience of working with the iconic Maggie Beer.

Maggie was commissioned to create a special cupcake to be sold as a Breast cancer fundraiser at Commonwealth Bank.

We were sent to capture the story.


Siberg makes you sexy

October 11, 2011

We’ve just completed a fantastic job for Estee Lauder Australia. We created 8 films about makeup and fashion for their Facebook page. As well as more traditional makeup ‘how to’ videos we created 3 ’style session’ insight films with Romy Friedman of STYLE ME ROMY fame. The only catch is that you have to LIKE their page to see the videos.  Due to ‘model clearances’ we’re unable to host any of the videos on our page. Anyhow… trust us…. they are flipping amazing.


Thanks Dr Karl

October 5, 2011


A great moment in Siberg history. We spent the morning working with the legendary Dr Karl. We captured 4 scripts about the future. Genetics, Space, Matter and Computing. We filmed him on chromakey so that he can be turned into a hologram at an upcoming event for our client Imagination. He was brilliant talent! Thanks Dr K.

Meet Aaron

October 5, 2011

Meet the newest member of the Siberg team. Aaron Lyon (aaron@siberg.net) has joined us a Creative Producer. He’s also a remarkable storyteller through the medium of music. This is the entry we created for the upcoming reality show ‘The Voice’. www.thevoice.com.au
Aaron`s newly released EP is currently available through itunes itunes.apple.com/​au/​album/​violently-bloom-ep/​id465023886

Siberg on the wall

July 22, 2011

Siberg is proud to announce that one of our photos is hanging on the wall in the Australian Centre of Photography. The image is taken from a series on Australian men and emotion. The shot was captured at a recent Tigers v Storm rugby league match. We’re hoping to take this concept to a whole other level over the coming months.

You can see the exhibition at ACP until July 23. Here’s a sneak peek.


Ignite your life

July 22, 2011

The IGNITE format is a brilliant method of sharing ideas.

5 minutes. 20 slides. The slides change automatically every 15 seconds.

I delivered an Ignite speech in October 2009 as part of Web Week. It is titled ‘Why Gen-Y should care about legacy’

To present in this style is a great challenge and a real rush. You’re forced to focus your thoughts and find simple, creative hooks to communicate the big idea behind your micro-talk.

Ignite Sydney are calling for proposals to speak at their event on October 11.

http://www.ignitesydney.com/

I just submitted mine under the topic ‘Share your f@#kin story… Now!’

So, in keeping with my message I encourage you all to have a f@#kin crack at it – propose a talk! And block out October 11 in the diary.